Protea Ventures, Inc. "Protea Ventures" partners with entrepreneurs to build successful companies with iconic teams, enabling them to find and hire the right talent faster.

We are a dynamic HR advisory firm that provides tailored services for rapidly growing tech startups developing innovative solutions to address significant global challenges. We aim to connect exceptional talent with innovative organizations, fostering diversity, equity, and inclusion to shape sustainable, forward-thinking company cultures. We understand that the key to success and scalability is top-tier talent. Accordingly, Protea Ventures stands as a strategic partner for organizations striving to overcome the biggest problems of our time by identifying and fulfilling the talent needs of these critical startups to ensure their teams are properly staffed and managed to achieve their mission-related goals. Leveraging a global network of professionals, we focus on building and scaling capable, diverse, and winning teams that drive innovation onward and upward. Our commitment to diversity, equity, and inclusion serves as a foundation for creating company cultures that are not only successful but also sustainable for the future.

Our Mission

Empowering Organizations, Enriching Talent: Our mission is to cultivate success by delivering innovative and tailored HR solutions. We partner with entrepreneurs to build successful companies with iconic teams, enabling them to find and hire the right talent faster. We are dedicated to fostering workplace excellence, nurturing talent, and driving organizational growth through personalized, ethical, and forward-thinking human resources services.

Our Ethos

  • Customer-obsession: We are committed to understanding and exceeding the unique needs of our clients, providing exceptional service, and delivering HR solutions that align with their organizational goals.

  • Continuous Learning: We foster a culture of continuous learning and development within our organization and for the talent we support.

  • Investing in Growth: By staying informed and investing in growth, we ensure that our clients and their teams remain ahead in a rapidly changing business landscape.

  • Customization: Acknowledging the uniqueness of each client and their workforce, we strive to provide customized solutions. Our ethos is rooted in tailoring HR services to address specific challenges, driving long-term success for our partners.

  • Candor: Integrity is the foundation of our relationships. We operate with transparency, honesty, and a commitment to ethical business practices, ensuring trust and mutual respect with our clients, candidates, and partners.

Our Values

Positive mindset.

Fostering an optimistic and resilient culture that views challenges as opportunities for growth. Encouraging people to maintain a positive outlook, overcome obstacles with creativity, and inspire confidence in clients and candidates.

Radical candor.

Promoting an environment where individuals feel empowered to express their thoughts, opinions, and feedback openly and authentically. We are encouraging team members, partners, and clients to embrace radical candor, fostering a culture where honesty is valued and contributes to the collective growth and success of the organization.

Outcome-driven.

Setting and achieving measurable outcomes that contribute to the success of our clients and their teams. Emphasizing a results-oriented approach in HR strategies and initiatives.

Truth-seeking.

Demonstrating a commitment to unbiased and open-minded exploration of information and perspectives. Encouraging a culture where people actively seek diverse viewpoints and challenge assumptions to arrive at the most accurate understanding of situations.

Execution Power.

Committing to the highest operational efficiency and effectiveness standards in all (HR) processes and services and emphasizing a culture of precision, accountability, and swift execution to deliver impactful results for clients and candidates.

Ambitious Growth Goals.

By demonstrating a dedication to ambitious growth goals, anticipating market trends and positioning the company for sustainable expansion, we can envision and pursue a strategic vision and ambition for the organization and its clients.

About the Team

Sara Bettaieb | Founder and CEO

A dedicated visionary entrepreneurial leader committed to tailored solutions, strong execution power, and a data-driven methodology characterize Sara's leadership. Recognizing and addressing unique organizational needs, Sara's 15+ years of well-rounded experience contribute to a deep understanding of the nuances of talent acquisition in the fast-paced tech, venture, and startup landscape. Her contribution is not merely as a service provider but as a strategic partner, contributing significantly to clients' overall success and growth.

Sara's international background, successful leadership, and expertise position Sara with Protea Ventures as a high-potential player in talent acquisition to build high-performance organizations, offering a unique blend of global experience and local insights. Sara’s focus on fostering diversity, equity, and inclusion aligns with the values of innovative tech startups, contributing to the development of sustainable and forward-thinking company cultures.